Why Apple Dislikes Open Computer’s Existence
Here’s the price comparison from Daily Tech:
The numbers look too good to be true… A 2.2 GHz Intel Core 2 Duo, 2 GB of DDR2 667 memory, a 250 GB hard drive, DVD, and Integrated Intel GMA 950 Graphics, all for a lowly $399. To put this in perspective a Mac Mini with a 2.0 GHz Intel Core 2 Duo, equivalent memory, a 160 GB hard drive, DVD, and the same graphics processor, will cost you a hefty $949. Of course the $399 Mac came in a full-size case, and the Mac Mini came in a shrunken footprint, but obviously for some Mac users, the decreased size wasn’t worth $550.
So what does this tell us about Apple, Macs, and the industry? Well for one, there’s interest in an actual low-cost alternative to the Mac. The Mac Mini gets a lot of attention due to it’s form factor, but it was billed by Apple as the cheap alternative. The computer that was for people who wanted a Mac experience, without spending thousands of dollars.
Some would argue that these computers are a good thing, that they will increase the Mac platform’s spread in the computer world. And they probably would. I would even bet that it wouldn’t cut into Mac sales much, if at all. The people who buy Macs still want “a Mac”. This however would bring more people in, and probably convert them to full-blown Mac users eventually.
Apple however, I’d bet, isn’t interested in this scenario. I forget where this comes from, but someone speculated that Apple isn’t all that interested in increasing their marketshare in the PC/Windows dominated world. They have their little corner of the market, and they’re happy with it. Why not sell a “premium” product at a premium price? They even get to play by a lot of their own rules as a result. They are in essence a monopoly of sorts. Sure they compete against PCs, but not really.
Hopefully this product doesn’t die. I’ve been thinking hard recently of hacking a PC to run OS X. It’s a cheaper alternative to buying a Mac and running Windows on it via Bootcamp. My PC has far more power than any iMac, and probably competes with the Mac Pros on some benchmarks, and is half the price. Which is really why Apple doesn’t like this Open Computer. They don’t want to compete on price (they’d lose), and they don’t want more of the market. Simple as that.
Update
One problem with Apple’s dislike of this company… it doesn’t exists really… Oh well.
Update 2
I guess they do exists. Who can keep up with this? Oh right, Engadget
